The world is facing mounting concerns from climate change and global conflicts, to resource shortages and the rising cost of living. In this article, we summarize the main trends in the beauty market for the coming year.

We are all affected in some way or other, each of us adapting in different ways. In the face of a seemingly bleak scenario, the future is actually looking bright. Younger generations are focused on making things better in the most personal way possible – all the while being hyper-connected. 

 

 

The trends now emerging reflect the diverse responses to the current global environment and the changing ways in which we think, feel and consume. Quadpack’s Marketing Lead Marcia Bardauil comments: “It’s all about being hopeful for the future. Beauty brands are adapting to the new reality and packaging has a crucial part to play. As soon as you see it or touch it, you...READING MORE AT https://www.infopack.es/revista/309/index40.html