Circular economy and packaging optimization


CATEGORY: Sustainability and environment BRAND: ITENE

Over the past 50 years, the role and importance of plastics in our economy has consistently grown. Global production of plastics has increased twentyfold since the 1960s, reaching 322 million tonnes in 2015. It is expected to double again over the next 20 years.

In the EU, the plastics sector employs 1.5 million people and generated a turnover of EUR 340 billion in 2015 (1).


Ana Moya - ITENE



However, we are at a historic moment in terms of citizen environmental awareness. Eco, sustainable and green marketing products are booming, and the consumers demand of this products is constantly increasing. In addition, an active social demand grows to reduce the negative effects that activity and products marketed by companies can produce on the planet, especially if the product we are talking about contains plastic. But not only consumers are demanding a greener economy, Europe is exerting...READING MORE

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