INNOVATION


Connect with your consumers

17/03/2022

CATEGORY: Printing and labeling BRAND: ITENE


In recent years, technology has become increasingly important among consumers, whose daily lives have become linked to the use of devices and the digitalisation of a myriad of services.


Leticia Requena - ITENE

 

In fact, a change in their behaviour when purchasing or buying products has been detected. The technological experience is generating consumers who are more demanding and closer to products due to digitalisation and the increased use of electronic devices to access goods and services.

 

The incorporation of printed electronics is the solution to meet the high technological demands of the market and consumers, as well to increase the possibilities of connecting with them. The integration of direct printed electronics will allow the equipping of solutions with electronic components to make life easier for consumers and improve their user experience and to offer products with added value that generate good commercial results. The attractiveness of printed electronics lies in...READING MORE AT https://www.infopack.es/revista/288/index_44.html

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