With a delay of one year and forced by the circumstances known to all, the leading trade fair for the Spanish and Southern European packaging sector will reopen its doors from 24 to 27 May for the reunion of an industry eager for innovations and to demonstrate that it has emerged stronger and more united from the health and economic crisis

The communication designed by Fira de Barcelona and the Organizing Committee is not trivial, which calls for “returning with full force” and the epic of “The New Packaging Force” and positions Hispack, as one more actor, in a more energetic role than ever, alongside an industry that, while having endured the blow more solidly than others since it is an essential activity, has had to reposition itself, reorient itself and even reinvent itself in this complex post-pandemic scenario.

 

 

Restructured into five major themes - Packaging & Machinery Process; Labelling & Bottling; and Logistics, Automation & Robotics (Hall 3); and Brand Packaging and Industrial Packaging (Hall 2) - visitors will be able to see everything from equipment and machinery for packaging, bottling, labelling, coding, traceability, automation, robotics and logistics to materials, finishes, POS displays and packaging elements specific to different industrial and consumer sectors, as well as for distribution, e-commerce and retail. And all this designed to promote technological innovation, successful business strategies and great sustainability plans, after two years with the industry hamstrung by the main limitation of online meetings, conferences and events, which means not being able to see or touch the machines, the containers, the labels, with your own hands. Hispack is going to play with that tangible intangible, like personally touching and feeling, to channel the visitor to the different innovations and to offer to the market demand, the brands, whether they are multinational or SMEs, content that is focused not only on meeting your packaging needs, but also giving you the opportunity to explain your success experiences, a proposal that we believe can bring a lot to the industry on key issues such as where we are and where we are going.

 

For the first time, also, in another great success on the part of both fairs, Hispack will be held jointly with Graphispag, the main trade fair in Spain for the graphic industry and visual communication, which will occupy Hall 1 and allow brands and printers of containers, packaging, labels and POS displays, to know the latest innovations in graphic technology, customization, prototyping, designs, forms and printing finishes. A synergy that will undoubtedly bear fruit and contribute to the reactivation of the graphic sector, which has suffered like few others from the impact of the economic crisis caused by the pandemic.

Regarding this issue that the reader has in his hands, we tried to elaborate it with the most varied content possible, in the same line as Hispack and thinking about Hispack and its visitors, always with innovation in the spotlight, trying to cover those areas that may be of greater interest to packaging user brands. Packaging design, interviews with manufacturers of labels and packaging or a well-known brand of bottled water, circular economy and those derived from the Packaging Waste Regulations, efficiency in the supply chain, etc.

 

Fco. Javier Romero

Editor Infopack Magazine