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HOPLITA WINES, the warrior-defender of the vineyards

25/11/2025

CATEGORY: Branding & Design BRAND: TSMGO | The Show Must Go On


The Hoplites were citizen-soldiers who protected the Greek polis against external threats. Far from having a warrior or military character, they exhibited a social behaviour, they were the defenders of the values and culture of the cities.


In an attempt to emulate this behaviour, Hoplita arose as a response to safeguard the result of poor, scarcely productive soils and vineyards on sandstone slabs in front of the Sierra de San Vicente, close to the meanders of the Ebro. Centuries-old vines that timidly make their way through a hostile environment.

 

With this purpose in mind, this brand was created to highlight the scarce, the limited, and that which adapts to make its own way in untamed nature.

These wines represent the most authentic of recovery viticulture. This is why the people behind them are warriors who safeguard and protect this precious commodity.

 

The project, developed by the Rioja-based agency TSMGO, was conceived with the aim of creating a premium range of wines that reflects the uniqueness of each vineyard plot, while celebrating the value of the land. At the same time, it seeks to highlight the concept of recovery viticulture, emphasizing the effort and protection that its promoters dedicate to each vineyard. Beyond aesthetic beauty, the proposal aims...READING MORE AT https://www.infopack.es/revista/328/index10.html

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