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¿How to communicate that my packaging is sustainable?

12/12/2024

CATEGORY: Circular Economy BRAND: ITENE


In an increasingly environmentally conscious global marketplace, sustainability has become a decisive factor for consumers and companies both.


Ana Baanante - ITENE

 

Choosing sustainable packaging not only responds to the growing demand for more environmentally friendly practices, but also strengthens the image of corporate responsibility and brands' commitment to a greener future. However, communicating these qualities correctly presents a challenge. Information must be clear, accessible and above all credible, so that customers understand the real benefits of packaging and can confidently assess the impact of their purchasing decision.

 

In this line, legislative documents have been developed in several European countries that try to regulate and encourage correct communication towards the consumer.

 

Spanish Royal Decree 1055/2022 on Packaging and Packaging Waste establishes marking and information obligations for packaging. For household packaging and easily separable materials, the corresponding...READING MORE AT https://www.infopack.es/revista/318/index92.html

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