Consumers are increasingly aware of the importance of sustainability and the environmental impact of the products they buy, as well as the importance of the eco-design and recyclability

Cristina González Buch and Francisco Correa Sánchez - ITENE

 

According to 2023 Buying Green Report published by Trivium Packaging, 71% of consumers base their purchasing decision on the product packaging sustainability. In this context, packaging manufacturers, packers and large retailers are under pressure to respond to these market expectations, as well as being obliged to comply with the regulatory framework.

 

In this sense, the draft of the future European Regulation on Packaging and Packaging waste, published by the European Commission on 30 November 2022, establishes the objective that by 2023 all packaging circulating in the European market, whatever its material, they will be able to be recyclable in an economically viable way.

 

On the other hand, the limitation and restrictions that are...READING MORE AT https://www.infopack.es/revista/303/index68.html