Innovation is positioned as a fundamental pillar for companies to adapt to the new Packaging and Packaging Waste Regulation, which seeks to drive the harmonisation of environmental targets in Europe

Sandra Robles - ITENE

 

In this context, meeting the targets set is not only a necessity for companies, but also a strategic opportunity to transform the challenge into a competitive advantage in an increasingly sustainability-oriented market.

 

The European Packaging and Packaging Waste Regulation was adopted on 16 December 2024 and is expected to be published in the Official Journal of the European Union in early 2025, entering into force 20 days after publication. This will complete the legislative procedure initiated in November 2022, when the European Commission presented the proposal. In addition, the first measures and targets set out in the...READING MORE AT https://www.infopack.es/revista/320/index30.html