Interview with Valeria Rais, CEO of Berlin Packaging Iberia


CATEGORY: Branding & Design BRAND: Berlin Packaging

"We offer the most modern, appropriate packaging solutions, capable of satisfying any need"

Many of our readers know about Berlin Packaging, the world's largest supplier of glass, plastic and metal containers and closures; either for its successful acquisition of Grupo Juvasa (Seville) in mid-2021, a leading supplier of bottles and jars in different segments (such as spirits, olive oil, sauces, preserves and honey, and many others), or for its award-winning design studio, Avanza Packaging, now known as Studio One Eleven. A year after these changes, we spoke with Valeria Rais, CEO of Berlin Packaging Iberia, to find out more about the company that describes itself as "the largest hybrid packaging supplier in the world".


Valeria Rais has more than 20 years of experience leading companies and professional teams. Specialising in business transformation, turnaround programmes, mergers and acquisitions and post-merger integration, Valeria operates both internationally and regionally. She is now the CEO for Iberia at Berlin Packaging EMEA (Europe, Middle East and Africa), a division of Berlin Packaging. Prior to her appointment as CEO for Iberia, Valeria Rais served as Human Resources Director for Berlin Packaging EMEA. She has been an entrepreneur and has worked as an HR leader in different international companies: Ecolab, Philips Lighting, Danone, GE Grid Solutions, Colt Technology Services and Exterion Media.



INFOPACK: First of all, who are Berlin Packaging and what companies does it consist of?

VALERIA RAIS: Berlin Packaging EMEA is part of Berlin Packaging, the world's largest hybrid packaging supplier of glass, plastic, packaging materials and closures in the world.

With over 100 years in the packaging industry and headquarters in Chicago, we have more than 2,200 professionals and a worldwide network of suppliers and warehouses. Berlin Packaging provides packaging and services to customers around the world, serving a wide range of end markets: food, beverage, personal care, beauty, VET, pets, pharmaceuticals, industrial products, air fresheners and more.

Berlin Packaging EMEA's adventure began in Italy in 2016 with the acquisition of Bruni Glass, an Italian company with more than 40 years’ experience in supplying high-quality glass packaging, with divisions in the Iberian Peninsula and France.

Then, in October 2021, Berlin Packaging EMEA was divided into six regions with Headquarters in Milan. Berlin Packaging now has more than 1,200 employees across the EMEA region.

The acquisition of Vidremar in 2015, a glass bottle distributor focused on the spirit market, marked the arrival of Bruni Glass in the Iberian Peninsula.

Subsequently, in 2019, Berlin Packaging began to strengthen its presence in the region with the acquisition of Vidrimon, one of the main suppliers of olive oil bottles and glass containers; then, in July 2020, it created Bruni Glass Iberia, merging both companies.

Later in 2020, the company acquired Repli, a leader in plastic packaging, based in Barcelona.

In 2021, the Juvasa Group, a group of companies focused on the supply of glass, plastic and metal containers for the food and beverage industry, also became part of Berlin Packaging, with headquarters in Seville and facilities throughout the Iberian Peninsula and the Canary Islands.

The same year, Vidrierías Pérez Campos was acquired.

In October 2021, Bruni Glass Iberia became Berlin Packaging Iberia and acquired Vidrierías Pérez Campos, a Rute company, the same year. Then this year, 2022, Repli became Berlin Packaging Industrial Iberia, Juvasa became Berlin Packaging Juvasa and Vidrierías Pérez Campos was acquired.

Iberia is traditionally an important market for glass packaging, with customers operating in the end food and beverage markets.


IP: Valeria, tell us about the Berlin Packaging solutions catalogue.

VR: Berlin Packaging has a wide range of ready-to-purchase solutions in its catalogue: the company's in-house experts analyse a specific product category, its status and trends then develop designs appropriate to market demands.

In the last two years, it has developed exclusive glass packaging collections for Itinera wine, the Sublime high-end spirits range and Bloom air fresheners.

Our entire project is based on sustainability and our three principles of sustainable packaging are.... READ MORE AT

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