L'Oréal awarded for its Elsève eco-refill produced by Arcade Beauty


CATEGORY: Awards BRAND: Arcade Beauty

L'Oréal has just received a PCD award for its 3D Pouch Elvive Color. Arcade Beauty supported the group in the strategic optimization of its packaging: refill, limit single-use packaging & plastic reduction. Continuing on its success, Arcade Beauty has now produced a 500 ml 3D Pouch for Kerastase, starting with 6 skus.

Elsève's Elvive Color Vive Protective refill in mono PE is recyclable, and allows a material saving of 75% compared to two 250 ml shampoo bottles. 

For the latest launch, Arcade Beauty manufactured a 500 ml eco-refill in 6 skus for Kerastase professional hair products. This one promises a saving of 82% of plastic.


Manufactured and filled by Arcade Beauty

Arcade Beauty manufactured, filled and packaged all 6 skus at one of its European sites.

After Elsève, Garnier and dermocosmetic brands such as LRP, L'Oréal confirms its expectations, this time on professional skincare and a successful refillable concept.

Return to the list