In an increasingly digitalised world, packaging remains a powerful tool to convey a brand’s messages, identity and values with an enormous impact. Packaging doesn’t just contain and protect the product, it also acts like a form of visual expression and communication; through the design, colours, materials and graphic elements.

Maite Moya

 

Nowadays, there are numerous options and solutions available that enable the environmental impact of packaging to be reduced: from choosing increasingly innovative eco-friendly materials, to optimising the design and a reduction in the use of resources.

 

 

Sustainable packaging is no longer a utopia, but an achievable reality.

 

A brand is able to...READING MORE AT https://www.infopack.es/revista/305/index52.html