Noku mochi, a bid for risk and indulgence


CATEGORY: Branding & Design BRAND: Brandsummit

Noku is as irresistible on the outside as it is on the inside, a new brand for wich the Spanish agency Brandsummit developed the concept, naming, verbal identity, visual identity and packaging.

We are facing a brand with a mentality without barriers, which moves away from the purist and invites inclusion. A proposal in which everything and everyone can be welcome, letting out our most daring side. The one who is not afraid of giving himself up to an addictive experience, who is committed to pleasure and who is capable of (r)evolving the way of seeing the world.



Thus, we take the Uchi-Soto social concept...READING MORE AT

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