“Our designs are aimed at the long-term endurance of the brand identity”


CATEGORY: Interviews with consumer brands BRAND: Grupo Solar de Samaniego

Interview with Cesar Leon, creative director of the Solar de Samaniego Group.


The Solar de Samaniego Group is a group of family businesses with half a century behind them that own vineyards and wine-producing companies with Denomination of Qualified Origin for Rioja (Bodegas Solar de Samaniego), and Denomination of Origin for Ribera del Duero (Bodegas Duron). For several years, the fourth generation of the family has been guiding the progress of this wine-producing group.


Francisco Montoro


What else should our readers know about the Solar de Samaniego group?

For example, that Bodegas Solar de Samaniego, based in the mediaeval village of Laguardia (Alava, in the Basque Country), is an aesthetic industrial wine factory that we are integrating into the countryside with the help of an alliance with the UNESCO centre for Cultural Landscapes and Natural Heritage. We have over 80 hectares of vineyards in the Rioja Alavesa region, in land close to the factory, and our first wine was from the 1968 vintage.This factory was one of the pioneers of Rioja in...READING MORE IN

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