Packaging for all the senses


CATEGORY: strategies

Marketing experts have long made use of insights from psychologists to draw conclusions about consumer purchasing habits. As the first point of contact between customer and product, packaging has a crucial part to play.


High-quality products come with high-quality packaging – in simple terms, that is the expectation of many consumers. How this quality is conveyed, however, is a different matter entirely. After all, decisions are not always deliberate: the packaging and its shape can also convey feelings that we pick up subconsciously. Marketing experts group these factors together under the ...READING MORE

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