TRENDS & DESIGN


Packaging in an e-commerce world

23/03/2020

CATEGORY: strategies BRAND: drupa


“Digital pre-print opens a new era for brand protection and brand activation in e-commerce. Smart, digitally printed corrugated cardboard packaging solutions inform, entertain and network the shopper. They warn of product counterfeiting and guarantee transparency in shipment and traceability. All this is now possible not only for short, but also for medium and long print runs. Hence, there is almost a paradox: that of individualised mass production.”


Anja Roehrle

 

The ongoing digitalisation and the associated changes in consumer shopping behaviour have a major impact on the design and construction of packaging. Mass-produced products lose their attractiveness. Brand manufacturers, retailers and logistics providers are adapting to the new challenges of online trading. They receive strong impetus from the packaging industry, which has a lot to offer when it comes to e-commerce packaging made of corrugated board with innovative solutions and state-of-the-art print technologies. 74.4 billion: this is the number of shipments that courier, express and parcel (CEP) services carried worldwide in 2017, according to the latest figures in the annual Pitney Bows Parcel Shipping Index. Roughly 17 percent more than in the previous year. This surge in parcel volume is being fuelled by the continuing boom in e-commerce. Already by 2020, it is expected to...READING MORE https://www.infopack.es/revista/266/#page/48

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