Packaging Première launches Packaging Première Collection – PAC Edition


CATEGORY: Fairs BRAND: Packaging Première

Looking forward to its fourth edition, set from 25 to 27 May 2021, Packaging Première organizer Easyfairs Italia launches Packaging Première Collection – PAC Edition, a two-day event scheduled on October 29th-30th 2020 in Milan.

Meantime working to ensure an exceptional fourth edition of Packaging Première, set to take place in May 2021, Easyfairs Italia has shaped a new event format to involve the luxury packaging community, craving for valuable opportunities to gather, reignite business and to meet in a safe environment.


Packaging Première Collection – PAC Edition is the concrete answer: a prestigious and selective two-day event dedicated to specific packaging sectors, highlighting the best production in terms of packaging applied to food, wine & spirits, perfume & cosmetics, fashion, accessories & jewellery. Each day of the event schedule will focus on a single sector, involving an accurate cluster of exhibitors and qualified visitors (managers, art directors, designers). The exhibitors profile concerns leading high–end companies offering raw materials and intermediates, products, boxes and cases, accessories and trims as a full range of services.


The first edition of Packaging Première Collection will take place from October 29th-30th 2020 at PAC Padiglione di Arte Contemporanea, an amazing location overlooking the beautiful garden of Villa Reale, in Milano downtown. The choice of this venue, with its bright spaces and unusual perspectives, enhance the connection between Packaging Première and the art world, through its versatile proposals and highly innovative visions. The exhibition area will integrate perfectly with the surroundings, creating cosy meeting spaces with the highest safety and quality comforts, periodically sanitized and protected by plexiglass devices.

Packaging Première Collection is open from 9am to 9pm by invitation only and upon registration. To ensure a smooth running of the event, fully respecting the current guidelines related to safety and individual protection, it is mandatory to choose a specific day and time slot through the dedicated section of Packaging Première website.


We are very proud to make our wish come true: live events will play a pivotal role in the economic recovery and we aimed to create something tangible for the luxury packaging sector. Improve the actual global scenario and be committed to relaunch the market is a duty that every stakeholder has to fulfil. We accepted the challenge and decided to organize an event, a new experience where business meets networking in a safe environment, Covid-secure. We will take all the necessary measures and precautions to let the audience live the event without worries. We are working to preserve the health and wellbeing of visitors and exhibitors, ensuring that every visit to our event is a safe visit. For this reason Easyfairs has entered into a partnership with SGS, the world’s leading inspection, verification, testing and Certification Company, a global benchmark for quality and integrity”, says Pier Paolo Ponchia, Founder and Director of Packaging Première.


“In this relaunch phase we have focused on excellence in the luxury packaging sector: a real “best of” involving the companies that represent the sublimation in terms of production, processing and services. The recovery starts from Milan in an absolute secure way”, concludes Pier Paolo Ponchia.


Gruppo Cordenons, Fedrigoni, Integra Fragrances and Tonatto support Packaging Première Collection. 



Packaging Première is the selective exhibition dedicated to designers and manufacturers of luxury packaging as well as to major international brands entrusting the safekeeping of their products to containers bearing the tangible, unmistakable mark of luxury all over the world. The world of luxury is visionary and needs to be ahead of its time, of seasons and tastes. Packaging Première highlights novelties previews, provides room for experimentation and innovation, helps managers understand trends and speeds up decision time to enable companies to get to the market first. Protecting and speaking of luxury packaging is a world to itself. Dominated by brands’ strong personality, packaging expresses itself in evocative, original, surprising shapes and relies on a production chain designed to pursue excellence from the processing of raw materials to the finished product. Packaging Première is the stage enhancing the entire industry.



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