Packaging design has always been pivotal to the success of consumer goods. But the last few years have seen significant changes in the way packaging is used to convey brand messages.

Packaging generally conveys the first impression of a product and gives the brand an identity. Consumers want to feel that the packaging caters to their lifestyle. The form this lifestyle takes can change rapidly and is no longer as static as it used to be. “Climate awareness, health and wellness, sustainability, New Work, knowledge culture and connectivity are the current defining trends”, says packaging designer Roman Klis. At FACHPACK, the founder of brand strategy and design agency Klis talked about the future of brands and design and altered consumer behaviours. He believes there...READING MORE AT https://www.infopack.es/revista/288/index_34.html