MARKETS


PZ Twist Provides a Beach-Ready Dispensing Solution for NUXE Sun Range

20/10/2023

CATEGORY: Perfumery and Cosmetics BRAND: NUXE


No Cap to Lose! NUXE Sun’s Tanning Sun Oil and Delicious Sun Spray have been revamped with the innovative PZ Twist spray pump from Aptar Beauty.


NUXE was looking for a more sustainable spray pump with an appealing design and a high spray performance. Aptar Beauty answered to these needs with its latest spray pump innovation. PZ Twist features the twist-to-lock technology eliminating the need for an overcap, while being highly performing and e-commerce capable*. The pump’s sleek, modern lines blend in with the overall pack design, finished with the brand’s signature pearlescent gold color.

 

Sustainable and e-commerce capable

Huile Solaire Bronzante SPF10, SPF30 and SPF50 and Spray Solaire Délicieux SPF30 and SPF50 were launched at the start of the year in Europe, Asia and South America. Balancing outstanding quality with respect for the environment, the formulas are non-toxic for the marine ecosystem. The new pump’s locking/unlocking system supports the brand’s commitment to sustainability, by reducing waste and eliminating the risk of losing a cap on the beach or anywhere outdoors. Made primarily of polypropylene (PP) and POM-free, it is paired with NUXE’s new PET bottle.

 

“NUXE wanted an attractive, more sustainable pump that was easy to use – possibly with a new gesture – while keeping the same level of spray performance. PZ Twist ticked all the boxes and the interest was immediate. We designed it precisely for this kind of demand: less parts and sutable for omnichannel sales. Our innovation team successfully integrated the twist-to-lock technology into the PZ range. We are very proud of our collaboration with NUXE and excited to see PZ Twist converting the Sun Care packaging market”, said Madalina Dragan, Marketing Director Personal Care & Home Care EMEA, Aptar Beauty

 

Consumer-friendly

Using the product is easy and convenient. Thanks to a new and intuitive gesture, consumers can lock and unlock the pump by twisting the actuator. It’s ergonomic, too. Designed with a large, comfortable fingerpad with a soft-touch effect, the pump’s usage is convenient and hygienic, for a smooth consumer experience. An audible click ensures that the pump is properly closed to avoid any leakage – a key feature that also guarantees its e-commerce capability. PZ Twist is safe for on-the-go usage and certified Amazon ISTA-6*. PZ Twist is also available with options such as anti-slippery ribs and a protective shield, for an even more hygienic solution.

 

 

Superior spray experience for NUXE

PZ Twist features Aptar Beauty’s high-end PZ engine, which offers exceptional spray performance, even with complex and demanding formulations like NUXE’s sun care range.

 

* ISTA-6 Overbox Testing Compliant. Test results may vary based on container shape, container size and sample formula.

 

www.aptar.com

 

Return to the list