Cándido Miró is the pioneering company in industrialising the olive stuffing process under the Serpis brand. In a mimetic category in which strategic movements are replicated, Serpis is considering transcending conventional decision vectors and building a new positioning and brand platform which reactivates its leadership attitude.

In order to create a new identity, a new narrative, and translate it into packaging, TSMGO, the agency responsible for the project, delved into the truths of the brand to find answers to the question of which legitimate attributes to push.

With the ambition to lead the category, they sought to enrich the entire brand universe around enjoyment and quality moments shared together.

 

A branding exercise which has led, after deep internal reflection, to redefine how Serpis is to behave in the 21st century.

Inspired by this lifestyle in which emotion and flavour are at the heart of everything, they redefined the entire product portfolio with a profound segmentation and...READING MORE AT https://www.infopack.es/revista/316/index24.html