Sweet temptation: Confectionery and Baked Goods Packaging


CATEGORY: Packaging design BRAND: interpack

The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS).

Autora: Melanie Streich

interpack 2021


With a steady flow of new flavour combinations, RITTER SPORT brings its colourful variety to chocolate selections in stores. Photo: RITTER SPORT



Almost no other industry benefits as strongly from seasonal trade, which depends considerably on packaging. And there are many occasions that call for colourful special editions: Mother’s Day, Valentine’s Day, Easter, Thanksgiving, Christmas and Halloween. From year to year, trademark owners and packaging manufacturers outdo one another with new ideas for products, flavours and designs, all in accordance with customer demands. Because variety, after all, is what consumers desire above all else. Launching new and innovative products is one of .... READING MORE AT

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