The ADF&PCD Paris Awards shine a light on key trends in the industry



The ADF&PCD Paris Awards are proof that brands and suppliers continue to pull out all the stops when it comes to innovating in both processes and decoration to offer the consumer something new and to stand out in an increasingly crowded marketplace.

The Awards aim to recognize and highlight the most innovative beauty packaging, aerosols and distribution systems launched worldwide over the past year, encouraging the industry to push the boundaries when it comes to creativity, new technological developments and increasingly, sustainability initiatives.


Join the prestigious group of prize-winners: L’Oréal, Nivea, Avène, Chanel, Clinique, YSL, Lancôme, Bourjois and Prada.



Enter for free before 7 November


What trends did we see from the 2019 awards?


1. Customization

Personalization continues to be a buzzword in beauty, and core brands presented customized products for this year’s PCD Paris Awards in several categories.

These include Clinique’s new skincare routine based on combining a booster cartridge with one of its Dramatically Different products, allowing for 15 different product combinations, and L’Atelier de Prada (pictured), which enables consumers to select from a range of colorful bottle sheathes based on its fashion collections to customize their fragrance at the point of sale.




2. Sustainability

2019’s submissions for the ADF&PCD Paris Awards demonstrated how sustainability is now a fully integrated part of developments for major groups. Developments include Chanel’s 3D-printed mascara brush, made from bio-sourced polymer; L’Oréal’s developments of rechargeable cream jars for prestige products under the Lancôme (pictured) and Yves Saint Laurent brands; and the integration of recycled plastics from L’Oréal’s Biotherm and Unilever-owned Ren.




3. Made in France

PCD put the accent on French savoir-faire, and the Awards show that brands and suppliers are focusing on French industrial excellence as a driver of both innovation and differentiation.

Chanel partnered with Erpro 3D Factory to develop the first 3D printed mascara brushes on an industrial scale (pictured) and with Baccarat for its N°5 limited-edition bottle, while Pierre Fabre’s pump for sterile cosmetics created in partnership with RPC Bramlage is 100% made in France.



4. Fragrance differentiation

The battle to engage consumers with fragrance has never been so fierce. Some products presented by the PCD Paris Awards entrants were particularly challenging in terms of decoration, for example Puig’s concentration on differentiating through accessorization with the Nina Ricci and Paco Rabanne brands, and Bulgari’s use of anamorphosis and inkjet printing to create the floral décor of its Rose Goldea Limited Edition.

New developments in glass repartition were another highlight, such as L’Oréal’s Proenza Schouler Arizona bottle developed using Verescence’s Sculpt’in technology.​



5. Masstige ups its game

Mass-market brands are becoming increasingly innovative in a bid to stand out, introducing more complex packs that offer added value to consumers.

For this year’s PCD Paris Awards, Coty-owned Bourjois prioritized packs including a thick-walled mascara bottle (pictured) and distinctive lipstick pack.

L’Oréal Paris developed a rechargeable jar for its AP Essence for the Asian market, as well as an eyeliner with specially developed applicator to help consumers create a “cat’s eye” effect, while Maybelline created a mascara brush that bends with the twist of a button in its cap.




Aerosol & Dispensing Forum (ADF) & Packaging of Perfume Cosmetics & Design (PCD) and Packaging of Premium & Luxury Drinks (PLD) is platform where a wide breadth of industries draw inspiration and save-time and money by connecting suppliers, brands, decision-makers and key influencers for the aerosol, dispensing, cosmetic and premium drinks packaging community.

29 & 30 January 2020 | Paris Expo Porte de Versailles


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