So much of the packaging industry is focused on the future. But let’s not forget how powerful the past can be. Combining the benefits of both is part of the magic of packaging

As the saying goes, “nostalgia is a hell of a drug.” And, like any drug, nostalgia can have a unique and powerful effect on our brains, emotions, and decision-making. While the packaging industry is rightly focused on the future, harnessing those nostalgic feelings is a way to create value in the present. And packaging is the ideal medium to invoke that sense of nostalgia.

If you think back over the course of your life, packaging probably plays some sort of role in your formative memories.

 

Think of the way you...READING MORE AT https://www.infopack.es/revista/316/index12.html