Kim Ridgway of Trinny London shares her insights on sustainable innovation and cross-industry inspiration, featured at London Packaging Week 2025, where the future of beauty packaging takes centre stage.

What was once overlooked is now in the spotlight - packaging speaks before the product does. No longer just a functional shell or a fleeting visual hook, it now carries the weight of consumer expectation and environmental responsibility. Today's shoppers are discerning and values-driven, looking beyond buzzwords to seek authenticity, transparency, and tangible impact. As sustainability shifts from aspiration to necessity, brands are being called to reimagine packaging not as an afterthought but as a...READING MORE AT https://www.infopack.es/revista/327/index26.html