Professor Ben Voyer explains how packaging in the luxury market is an art form that intricately weaves psychology, emotion and consumer behaviour, shaping perceptions and driving purchasing decisions.

In the nuanced realm of luxury goods, packaging represents far more than mere containment, it is an intricate dance of psychology, emotion, and consumer behaviour. Luxury packaging design and presentation are pivotal in consumer decision-making, subtly shaping perceptions and driving purchases.

 

Luxury markets, renowned for their resilience in economic downturns, are sustained by the unique purchasing patterns of consumers who persist in indulging despite broader financial challenges. The evolving dynamics of these transactions underscore a shift...READING MORE AT https://www.infopack.es/revista/315/index26.html