What you’re about to read isn’t about grand campaigns or flashy launches. These are real stories.

Specific changes that may seem minor — but sparked real impact. Because sometimes, what matters most isn’t the scale of a decision, but the direction it sets. Like a stone dropped into water, creating ripples

 

Guillermo Dufranc

 

These three projects —with Carrefour, Cunnington, and Las Quinas Akamasoa— taught me that it’s possible to make a difference, even a small one. That it’s worth raising your hand, asking a tough question, or proposing something no one asked for. And that design, when driven by purpose, can be much more than just aesthetics.

 

1. Carrefour: Identifying Materials to Empower the Consumer

Carrefour asked us to adapt its new design to more than 2,000 private-label products. But we saw an opportunity: to align that work with its sustainability message. So we proposed something concrete: clearly labeling the materials in each package, much like the How2Recycle system.

Because a bottle may have a PET body, a polypropylene cap, and a label made from another material. And if we don’t say it, how can we expect anyone to recycle it properly? We worked with Daniela Arce... READ MORE AT: https://www.infopack.es/revista/326/index94.html