A restyle that features a globally consistent and intuitive design, streamlining market-specific variations while introducing modern elements and clear product subcategory differentiation.

COOPER CONSUMER HEALTH is a large player in the SLEEP category across Europe and beyond. The Category is in double-digit growth in certain markets and the opportunity to relaunch the VALDISPERT brand was clear.

VALDISPERT had a very varied offering in each country spanning differences in design, positioning, the portfolio itself and the product ingredients.

 

The marketing objective was to relaunch Valdispert as a global sleep brand, doubling its size in the following 3 years by focusing on the ‘sleep conscious’ consumer: people who suffer from sleep issues but are not taking any supplements to address this.

 

The challenge

Valdispert’s new positioning as ‘the champion of sleep health’ offered a range of solutions tailored to ... READING MORE AT https://www.infopack.es/revista/316/index18.html