UPM Raflatac’s RafCycle recycling service wins WorldStar 2024 Award at WPO’s Global Packaging Awards


CATEGORY: Awards BRAND: UPM Raflatac

UPM Raflatac’s RafCycle recycling service has been awarded the Worldstar 2024 Award in the “Packaging Materials and Components” category at the Global Packaging Awards organized by the World Packaging Organization (WPO). The awards recognize the latest advancements in packaging design and technology and create a living standard of international packaging excellence from which others may learn. This year, the WorldStar winners were selected from 435 entries from 41 countries.

RafCycle is a label release liner waste recycling service offered by UPM Raflatac. By collecting and recycling the release liner waste through RafCycle, companies can support the circular economy. RafCycle is recognized for its cost efficiency, transparency, and hands-on support from experts whenever its partners need it. It helps companies meet their sustainability goals and stands at the forefront of transforming waste into new products.


“We are proud to receive the WorldStar 2024 Award for our RafCycle recycling service,” says Juha Virmavirta, the Director of RafCycle Solutions at UPM Raflatac. “This award not only validates our expertise and commitment to contributing to the circular economy, but also fosters trust with our valued customers, partners, and stakeholders. RafCycle service already has over 400 partners globally and we are looking forward to continuing to build a circular economy together with new and existing partners.”



For more information about RafCycle service, please visit the link


UPM Raflatac offers high-quality self-adhesive paper and film products including label materials, graphics solutions and removable self-adhesive products. We operate 12 factories and deliver our innovative and sustainable products through our global network of distribution terminals. We are one of UPM’s growth businesses and employ around 2,900 people. Our sales reached almost EUR 1,5 billion (USD 1,6 billion) in 2023.


Return to the list