Well packaged is half sold



For powerful marketing that actively boosts sales and elevates consumer appeal, more and more manufacturers are developing packaging designs which interact with all senses of their targeted audience


Turkish packaging specialist PrintPark relies on the unique characteristics of Atelier, Sappi’s newly developed folding box board 1, to communicate the brand values of premium products in order to achieve highest possible attraction at the point of sale.


In general, consumers make up their minds within only a fraction of a few seconds as to whether they are interested in a product or not. Look and feel, functionality and the overall value perception are key: these attributes are the core elements in packaging when...YOU CAN CONTINUE READING THIS ARTICLE IN OUR ONLINE MAGAZINE. YOU CAN REGISTER TO SEE ALL THE CONTENTS AT

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