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Wines to round off the day

28/02/2023

CATEGORY: Branding & Design BRAND: TSMGO | The Show Must Go On

Luis Carlos Casero, promoter of Minúscula Wines, sought to capture moments. That his wines, without great oenological pretensions, should serve to enjoy life and accompany situations


What is vital and essential is the experience, the wine has to accompany, without monopolising, that magical second in which the conversation flows. That glass of wine at the end of the day to reflect on what has been experienced. Wines conceived to enhance the value of everyday life – not to overshadow it, but simply to round it off.

 

 

The proposal of TSMGO draws on this idea and is inspired by how flocks of birds act and behave in company and the beauty with which they move in community at a very specific moment: at dusk. Aesthetically beautiful, the flock frames this moment without stealing the limelight.

 

Objectives

· Visually achieve a harmonious, beautiful, and delicate impact.

· Be able to transfer the brand’s purpose of accompanying moments to the packaging.

· Visual poetry which conveys good feelings and anticipates the pleasure of simplicity, of the little things.

 

Proposal

Framing these situations of sharing, of reflecting on the day we have experienced, became the leitmotif of the project, so that the packaging would undoubtedly and...READING MORE AT https://www.infopack.es/revista/298/index30.html

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