MARKETS

A label that combines calm and tranquillity with energetic and provocative colours

Markets - Beverage

A label that combines calm and tranquillity with energetic and provocative colours


The wine market is highly competitive. As a new brand, having a label with captivating imagery and a clear communication strategy is critical to gain consumer attention. ( Read more... )


CATEGORY: Beverage BRAND: UPM Raflatac
Returnable PET for sensitive beverages?

Markets - Beverage

Returnable PET for sensitive beverages?


Joint research project of Krones and Alpla delivers surprising results: despite attractive environmental credentials, returnable PET containers remain a niche product. Krones and Alpla are cooperating on a research project aimed at better realizing this packaging type’s potential. The result is a returnable PET container specially designed for chilled juices and dairy products. Objective tests provide information about microbiological safety. ( Read more... )


CATEGORY: Beverage BRAND: Krones
“The label should breathe the essence of the brand”

Markets - Beverage

“The label should breathe the essence of the brand”


Interview with Nuño Alonso, marketing director of Grupo Luis Caballero ( Read more... )


CATEGORY: Beverage BRAND: Grupo Luis Caballero