MARKETS

Markets - Beverage

Finca Las Yeguas, when wine and the world of horses go hand in hand

Garrido Fino is a native variety from the Aljarafe region of Seville which produces young, fresh wines for early consumption. Medium acidity. Wines which are slightly aromatic, smooth, light, and pleasant: like the trot of a mare. ( Read more... )

CATEGORY: Beverage BRAND: The show must go on

Markets - Beverage

58% of Consumers Agreed that Rigid Packaging Provides Better Protection for Food

According to new study Beverage Packaging Consumer Insights, overall, about half of consumers agree that packaging is an important factor when making grocery shopping choices. ( Read more... )

CATEGORY: Beverage BRAND: The Freedonia Group

Markets - Beverage

Mineral water in infinitely recyclable cans

Socorro Bebidas expands its portfolio into mineral water using Crown’s sustainable packaging alternative. Established Brazilian beverage company chooses metal packaging for its category debut ( Read more... )

CATEGORY: Beverage BRAND: Crown Europe

Markets - Beverage

A label that combines calm and tranquillity with energetic and provocative colours

The wine market is highly competitive. As a new brand, having a label with captivating imagery and a clear communication strategy is critical to gain consumer attention. ( Read more... )

CATEGORY: Beverage BRAND: UPM Raflatac

Markets - Beverage

Returnable PET for sensitive beverages?

Joint research project of Krones and Alpla delivers surprising results: despite attractive environmental credentials, returnable PET containers remain a niche product. Krones and Alpla are cooperating on a research project aimed at better realizing this packaging type’s potential. The result is a returnable PET container specially designed for chilled juices and dairy products. Objective tests provide information about microbiological safety. ( Read more... )

CATEGORY: Beverage BRAND: Krones

Markets - Beverage

“The label should breathe the essence of the brand”

Interview with Nuño Alonso, marketing director of Grupo Luis Caballero ( Read more... )

CATEGORY: Beverage BRAND: Grupo Luis Caballero