MARKETS

Packaging that reflects lifestyle

Markets - Branding & Design

Packaging that reflects lifestyle


Packaging design has always been pivotal to the success of consumer goods. But the last few years have seen significant changes in the way packaging is used to convey brand messages. ( Read more... )


CATEGORY: Branding & Design BRAND: FachPack
Packaging as a silent seller

Markets - Branding & Design

Packaging as a silent seller


It is a fact that the consumer habits and priorities of users have changed after the pandemic, consumers have become price-sensitive and are more sympathetic to brands that convey a sense of security, feeling more inclined to buy products related to ideals of nature, sustainability, health, hygiene or family. ( Read more... )


CATEGORY: Branding & Design BRAND: ITENE
The ‘Make a Mark’’ innovation incubator co-launched by Avery Dennison, Estal and Leonhard Kurz was a success

Markets - Branding & Design

The ‘Make a Mark’’ innovation incubator co-launched by Avery Dennison, Estal and Leonhard Kurz was a success


Launched at Luxe Pack Monaco Make a Mark is a three-year collaboration platform created to accelerate creative and technological innovation in wine and spirits packaging and provide brand owners with a preview of the future packaging design trends. The goal is to stimulate the designers’ creativity with a special focus on luxury and sustainability ( Read more... )


CATEGORY: Branding & Design BRAND: Avery Dennison
Aroma, the bottle that is all about sustainability designed by Gentlebrand combining creativity and innovation

Markets - Branding & Design

Aroma, the bottle that is all about sustainability designed by Gentlebrand combining creativity and innovation


Today, the sustainability of a product is a must, a social obligation, a response to an increasingly demanding consumer and increasingly strict legislation and in general to the SOS that the environment is sending us. ( Read more... )


CATEGORY: Branding & Design BRAND: Gentlebrand
Fresh and Colourful Design for Young and Easy to Drink Wines

Markets - Branding & Design

Fresh and Colourful Design for Young and Easy to Drink Wines


The wine label for Brezos del Valle Blush Rosado, designed by Neil Cutler, was recently chosen among the winners of the Rose Wine Challenge, organized by global adhesive paper company Fedrigoni ( Read more... )


CATEGORY: Branding & Design
Fernández de Piérola, aunthenticity and sustainability in a bottle

Markets - Branding & Design

Fernández de Piérola, aunthenticity and sustainability in a bottle


Fernández de Piérola is a winery with a very recognisable and distinctive image in the national market. When it comes to introducing a new range of wines on the American market, the aim is to reinforce the winery’s family character and its commitment to sustainability. ( Read more... )


CATEGORY: Branding & Design BRAND: The show must go on
'A good design is not incompatible with a good technical solution'

Markets - Branding & Design

'A good design is not incompatible with a good technical solution'


Interview with Luis Cosías, commercial and marketing director of Grupo Juvasa - Avanza Packaging ( Read more... )


CATEGORY: Branding & Design BRAND: Avanza Packaging
Perfume bottles, a source of inspiration

Markets - Branding & Design

Perfume bottles, a source of inspiration


Perfume bottles play an important role in creating the brand image for any company. But, who was the first to imagine that creating delicate and beautiful perfume bottles could add value to a brand? ( Read more... )


CATEGORY: Branding & Design BRAND: Estal
Quadpack introduces the first caps of its patented full-wood family

Markets - Branding & Design

Quadpack introduces the first caps of its patented full-wood family


Wood is technically challenging. A natural material with a well-known elasticity and water permeability, it’s almost impossible to be used as a beauty packaging component without a plastic insert. ( Read more... )


CATEGORY: Branding & Design BRAND: Quadpack group
Rémy Martin Reintroduces An Iconic VSOP Bottle Design That Celebrates Music Culture

Markets - Branding & Design

Rémy Martin Reintroduces An Iconic VSOP Bottle Design That Celebrates Music Culture


The newly released design pays tribute to the timeless elegance of VSOP and celebrates music's culture of excellence from the 80's and 90's. ( Read more... )


CATEGORY: Branding & Design BRAND: House of Rémy Martin