MARKETS

How can packaging combat organised crime?

Markets - Branding & Design

How can packaging combat organised crime?


What can packaging hope to achieve in the fight against organised crime? The answer is: more than you might think, according to Andrew Masterson, Detective Inspector at PIPCU. ( Read more... )


CATEGORY: Branding & Design BRAND: Easyfairs
Creating a ‘green by default’ agenda for packaging

Markets - Branding & Design

Creating a ‘green by default’ agenda for packaging


How long does it take for something groundbreaking to become business-as-usual? At what point do those nice-to-haves become the norm? How exactly does it happen? And, perhaps most importantly of all, how do you keep progressing after what was once exceptional becomes the default? ( Read more... )


CATEGORY: Branding & Design BRAND: Easyfairs
Good design is inclusive design

Markets - Branding & Design

Good design is inclusive design


From boxes mummified with tape, to tightly locked blisterpacks, most people have had experience with difficult to open packaging. But to a significant proportion of the population, these designs can go from a minor annoyance to something that renders packaging completely inaccessible. ( Read more... )


CATEGORY: Branding & Design BRAND: Easyfairs
TCWC Thristy Crew Wine Club: canned wine for explorers

Markets - Branding & Design

TCWC Thristy Crew Wine Club: canned wine for explorers


Wine is a saturated market: in Spain alone, there are more than 5,000 very small wineries with ranges with an average of 5 wines, new vintages, sub-brands, estates, styles, and prices. ( Read more... )


CATEGORY: Branding & Design BRAND: TSMGO | The Show Must Go On
How to design your sustainable shelf-ready packaging (SRP)

Markets - Branding & Design

How to design your sustainable shelf-ready packaging (SRP)


Shelf Ready Packaging (SRP) is a type of secondary packaging, which groups several primary packaging and is prepared to be placed directly on the supermarket display. With this type of packaging, it is possible to minimise the handling of the product during the distribution cycle from the manufacture of the product until it reaches the end customer. ( Read more... )


CATEGORY: Branding & Design BRAND: ITENE
How to design SUSTAINABLE PREMIUM packaging?

Markets - Branding & Design

How to design SUSTAINABLE PREMIUM packaging?


The development of optimised packaging is strategic for the marketing of all products. A proper design optimises the packaging-to-product ratio, reduces costs, reduces environmental impact and therefore increases the competitiveness of the company ( Read more... )


CATEGORY: Branding & Design BRAND: ITENE
Invito, the magic and charm of Andalusia, bottled as an aperitif

Markets - Branding & Design

Invito, the magic and charm of Andalusia, bottled as an aperitif


Vermouth is currently all the rage, and adults (in the 35-45 age group) recognise that drinking vermouth is a social good, as it encourages relationships and gives a glamorous touch. ( Read more... )


CATEGORY: Branding & Design BRAND: TSMGO | The Show Must Go On
Ball Corporation and Shiner TexHex Named 2023 Colored by INX Can Design Contest Winner

Markets - Branding & Design

Ball Corporation and Shiner TexHex Named 2023 Colored by INX Can Design Contest Winner


Ball Corporation announced that Ball's Eyeris High Definition printing technology was awarded the top spot in the 2023 Colored by INX Can Design Contest for the production of Shiner TexHex Bruja's Brew IPA can graphics. ( Read more... )


CATEGORY: Branding & Design BRAND: Ball
Noku mochi, a bid for risk and indulgence

Markets - Branding & Design

Noku mochi, a bid for risk and indulgence


Noku is as irresistible on the outside as it is on the inside, a new brand for wich the Spanish agency Brandsummit developed the concept, naming, verbal identity, visual identity and packaging. ( Read more... )


CATEGORY: Branding & Design BRAND: Brandsummit
Wines to round off the day

Markets - Branding & Design

Wines to round off the day


Luis Carlos Casero, promoter of Minúscula Wines, sought to capture moments. That his wines, without great oenological pretensions, should serve to enjoy life and accompany situations ( Read more... )


CATEGORY: Branding & Design BRAND: TSMGO | The Show Must Go On