MARKETS

Invito, the magic and charm of Andalusia, bottled as an aperitif

Markets - Branding & Design

Invito, the magic and charm of Andalusia, bottled as an aperitif


Vermouth is currently all the rage, and adults (in the 35-45 age group) recognise that drinking vermouth is a social good, as it encourages relationships and gives a glamorous touch. ( Read more... )


CATEGORY: Branding & Design BRAND: The show must go on
Ball Corporation and Shiner TexHex Named 2023 Colored by INX Can Design Contest Winner

Markets - Branding & Design

Ball Corporation and Shiner TexHex Named 2023 Colored by INX Can Design Contest Winner


Ball Corporation announced that Ball's Eyeris High Definition printing technology was awarded the top spot in the 2023 Colored by INX Can Design Contest for the production of Shiner TexHex Bruja's Brew IPA can graphics. ( Read more... )


CATEGORY: Branding & Design BRAND: Ball
Noku mochi, a bid for risk and indulgence

Markets - Branding & Design

Noku mochi, a bid for risk and indulgence


Noku is as irresistible on the outside as it is on the inside, a new brand for wich the Spanish agency Brandsummit developed the concept, naming, verbal identity, visual identity and packaging. ( Read more... )


CATEGORY: Branding & Design BRAND: Brandsummit
Wines to round off the day

Markets - Branding & Design

Wines to round off the day


Luis Carlos Casero, promoter of Minúscula Wines, sought to capture moments. That his wines, without great oenological pretensions, should serve to enjoy life and accompany situations ( Read more... )


CATEGORY: Branding & Design BRAND: The show must go on
How to develop inclusive pharmaceutical packaging?

Markets - Branding & Design

How to develop inclusive pharmaceutical packaging?


Design aspects that make life a little bit easier: In the global and interconnected world where we live in, the first basic rule is to design so that as many people as possible buy it, find it attractive and can use it ( Read more... )


CATEGORY: Branding & Design BRAND: ITENE
The design and manufacture of sustainable packaging as a unique proposal

Markets - Branding & Design

The design and manufacture of sustainable packaging as a unique proposal


For many companies, packaging has become a symbol of their identity. It is the key element that describes the brand and its values; and provides an opportunity for creating a safe path that complies with the United Nation’s Sustainable Development Objectives (SDO), particularly when it takes place in sustainable companies that produce it, as is the case with the Seripafer Group. ( Read more... )


CATEGORY: Branding & Design BRAND: Grupo Seripafer
Packaging that reflects lifestyle

Markets - Branding & Design

Packaging that reflects lifestyle


Packaging design has always been pivotal to the success of consumer goods. But the last few years have seen significant changes in the way packaging is used to convey brand messages. ( Read more... )


CATEGORY: Branding & Design BRAND: FachPack
Packaging as a silent seller

Markets - Branding & Design

Packaging as a silent seller


It is a fact that the consumer habits and priorities of users have changed after the pandemic, consumers have become price-sensitive and are more sympathetic to brands that convey a sense of security, feeling more inclined to buy products related to ideals of nature, sustainability, health, hygiene or family. ( Read more... )


CATEGORY: Branding & Design BRAND: ITENE
The ‘Make a Mark’’ innovation incubator co-launched by Avery Dennison, Estal and Leonhard Kurz was a success

Markets - Branding & Design

The ‘Make a Mark’’ innovation incubator co-launched by Avery Dennison, Estal and Leonhard Kurz was a success


Launched at Luxe Pack Monaco Make a Mark is a three-year collaboration platform created to accelerate creative and technological innovation in wine and spirits packaging and provide brand owners with a preview of the future packaging design trends. The goal is to stimulate the designers’ creativity with a special focus on luxury and sustainability ( Read more... )


CATEGORY: Branding & Design BRAND: Avery Dennison
Aroma, the bottle that is all about sustainability designed by Gentlebrand combining creativity and innovation

Markets - Branding & Design

Aroma, the bottle that is all about sustainability designed by Gentlebrand combining creativity and innovation


Today, the sustainability of a product is a must, a social obligation, a response to an increasingly demanding consumer and increasingly strict legislation and in general to the SOS that the environment is sending us. ( Read more... )


CATEGORY: Branding & Design BRAND: Gentlebrand