MARKETS

Markets - Branding & Design

The design and manufacture of sustainable packaging as a unique proposal

For many companies, packaging has become a symbol of their identity. It is the key element that describes the brand and its values; and provides an opportunity for creating a safe path that complies with the United Nation’s Sustainable Development Objectives (SDO), particularly when it takes place in sustainable companies that produce it, as is the case with the Seripafer Group. ( Read more... )

CATEGORY: Branding & Design BRAND: Grupo Seripafer

Markets - Branding & Design

Packaging that reflects lifestyle

Packaging design has always been pivotal to the success of consumer goods. But the last few years have seen significant changes in the way packaging is used to convey brand messages. ( Read more... )

CATEGORY: Branding & Design BRAND: FachPack

Markets - Branding & Design

Packaging as a silent seller

It is a fact that the consumer habits and priorities of users have changed after the pandemic, consumers have become price-sensitive and are more sympathetic to brands that convey a sense of security, feeling more inclined to buy products related to ideals of nature, sustainability, health, hygiene or family. ( Read more... )

CATEGORY: Branding & Design BRAND: ITENE

Markets - Branding & Design

The ‘Make a Mark’’ innovation incubator co-launched by Avery Dennison, Estal and Leonhard Kurz was a success

Launched at Luxe Pack Monaco Make a Mark is a three-year collaboration platform created to accelerate creative and technological innovation in wine and spirits packaging and provide brand owners with a preview of the future packaging design trends. The goal is to stimulate the designers’ creativity with a special focus on luxury and sustainability ( Read more... )

CATEGORY: Branding & Design BRAND: Avery Dennison

Markets - Branding & Design

Aroma, the bottle that is all about sustainability designed by Gentlebrand combining creativity and innovation

Today, the sustainability of a product is a must, a social obligation, a response to an increasingly demanding consumer and increasingly strict legislation and in general to the SOS that the environment is sending us. ( Read more... )

CATEGORY: Branding & Design BRAND: Gentlebrand

Markets - Branding & Design

Fresh and Colourful Design for Young and Easy to Drink Wines

The wine label for Brezos del Valle Blush Rosado, designed by Neil Cutler, was recently chosen among the winners of the Rose Wine Challenge, organized by global adhesive paper company Fedrigoni ( Read more... )

CATEGORY: Branding & Design

Markets - Branding & Design

Fernández de Piérola, aunthenticity and sustainability in a bottle

Fernández de Piérola is a winery with a very recognisable and distinctive image in the national market. When it comes to introducing a new range of wines on the American market, the aim is to reinforce the winery’s family character and its commitment to sustainability. ( Read more... )

CATEGORY: Branding & Design BRAND: The show must go on

Markets - Branding & Design

'A good design is not incompatible with a good technical solution'

Interview with Luis Cosías, commercial and marketing director of Grupo Juvasa - Avanza Packaging ( Read more... )

CATEGORY: Branding & Design BRAND: Avanza Packaging

Markets - Branding & Design

Perfume bottles, a source of inspiration

Perfume bottles play an important role in creating the brand image for any company. But, who was the first to imagine that creating delicate and beautiful perfume bottles could add value to a brand? ( Read more... )

CATEGORY: Branding & Design BRAND: Estal

Markets - Branding & Design

Quadpack introduces the first caps of its patented full-wood family

Wood is technically challenging. A natural material with a well-known elasticity and water permeability, it’s almost impossible to be used as a beauty packaging component without a plastic insert. ( Read more... )

CATEGORY: Branding & Design BRAND: Quadpack group