MARKETS

Markets - Branding & Design

Supperstudio redesigns Goxo, the delivery service of Dabiz Muñoz

Goxo, the delivery brand of chef Dabiz Muñoz, required a redesign of its identity to bring to the public the hedonistic, creative, transgressive and gourmet proposal of one of the best chefs in the world. The chef’s personality, creativity, innovation and transgression are the inspiration for the proposal to take the brand to a higher segment of the market. Goxo is Food and Furious. ( Read more... )

CATEGORY: Branding & Design BRAND: Supperstudio

Markets - Branding & Design

Uniting Markets Through Design

A restyle that features a globally consistent and intuitive design, streamlining market-specific variations while introducing modern elements and clear product subcategory differentiation. ( Read more... )

CATEGORY: Branding & Design BRAND: Little Buddha

Markets - Branding & Design

The psychology of packaging: How luxury brands captivate consumers

Professor Ben Voyer explains how packaging in the luxury market is an art form that intricately weaves psychology, emotion and consumer behaviour, shaping perceptions and driving purchasing decisions. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

Markets - Branding & Design

The captivating design of fine spirits bottles

London Packaging Week is regularly home to some of the most jaw-dropping packaging in the world – and invariably, much of it comes from the premium drinks sector. Here, we unpack the magic of an industry that somehow captures lightning in a bottle again and again. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

Markets - Branding & Design

How can packaging combat organised crime?

What can packaging hope to achieve in the fight against organised crime? The answer is: more than you might think, according to Andrew Masterson, Detective Inspector at PIPCU. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

Markets - Branding & Design

Creating a ‘green by default’ agenda for packaging

How long does it take for something groundbreaking to become business-as-usual? At what point do those nice-to-haves become the norm? How exactly does it happen? And, perhaps most importantly of all, how do you keep progressing after what was once exceptional becomes the default? ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

Markets - Branding & Design

Good design is inclusive design

From boxes mummified with tape, to tightly locked blisterpacks, most people have had experience with difficult to open packaging. But to a significant proportion of the population, these designs can go from a minor annoyance to something that renders packaging completely inaccessible. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

Markets - Branding & Design

TCWC Thristy Crew Wine Club: canned wine for explorers

Wine is a saturated market: in Spain alone, there are more than 5,000 very small wineries with ranges with an average of 5 wines, new vintages, sub-brands, estates, styles, and prices. ( Read more... )

CATEGORY: Branding & Design BRAND: TSMGO | The Show Must Go On

Markets - Branding & Design

How to design your sustainable shelf-ready packaging (SRP)

Shelf Ready Packaging (SRP) is a type of secondary packaging, which groups several primary packaging and is prepared to be placed directly on the supermarket display. With this type of packaging, it is possible to minimise the handling of the product during the distribution cycle from the manufacture of the product until it reaches the end customer. ( Read more... )

CATEGORY: Branding & Design BRAND: ITENE

Markets - Branding & Design

How to design SUSTAINABLE PREMIUM packaging?

The development of optimised packaging is strategic for the marketing of all products. A proper design optimises the packaging-to-product ratio, reduces costs, reduces environmental impact and therefore increases the competitiveness of the company ( Read more... )

CATEGORY: Branding & Design BRAND: ITENE