MARKETS

Markets - Branding & Design

Harnessing magic and logic to transform packaging experiences

Claire Hoe and Andy Johnson from Sun Branding revealed in their session “Emotion through packaging: Designing trends driving connection,” held as part of the recent London Packaging Week, how the fusion of magic and logic is redefining packaging to create authentic and emotional connections with consumers. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

Markets - Branding & Design

The new language of sustainable beauty packaging

Kim Ridgway of Trinny London shares her insights on sustainable innovation and cross-industry inspiration, featured at London Packaging Week 2025, where the future of beauty packaging takes centre stage. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

Markets - Branding & Design

Innovation or Illusion? Why packaging design must keep problem-solving in the crosshairs

Packaging innovation has long been a magnet for bold ideas. At its best, it’s brilliant: grabbing attention, opening minds, and setting new creative benchmarks. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

Markets - Branding & Design

Supperstudio redesigns Goxo, the delivery service of Dabiz Muñoz

Goxo, the delivery brand of chef Dabiz Muñoz, required a redesign of its identity to bring to the public the hedonistic, creative, transgressive and gourmet proposal of one of the best chefs in the world. The chef’s personality, creativity, innovation and transgression are the inspiration for the proposal to take the brand to a higher segment of the market. Goxo is Food and Furious. ( Read more... )

CATEGORY: Branding & Design BRAND: Supperstudio

Markets - Branding & Design

Uniting Markets Through Design

A restyle that features a globally consistent and intuitive design, streamlining market-specific variations while introducing modern elements and clear product subcategory differentiation. ( Read more... )

CATEGORY: Branding & Design BRAND: Little Buddha

Markets - Branding & Design

The psychology of packaging: How luxury brands captivate consumers

Professor Ben Voyer explains how packaging in the luxury market is an art form that intricately weaves psychology, emotion and consumer behaviour, shaping perceptions and driving purchasing decisions. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

Markets - Branding & Design

The captivating design of fine spirits bottles

London Packaging Week is regularly home to some of the most jaw-dropping packaging in the world – and invariably, much of it comes from the premium drinks sector. Here, we unpack the magic of an industry that somehow captures lightning in a bottle again and again. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

Markets - Branding & Design

How can packaging combat organised crime?

What can packaging hope to achieve in the fight against organised crime? The answer is: more than you might think, according to Andrew Masterson, Detective Inspector at PIPCU. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

Markets - Branding & Design

Creating a ‘green by default’ agenda for packaging

How long does it take for something groundbreaking to become business-as-usual? At what point do those nice-to-haves become the norm? How exactly does it happen? And, perhaps most importantly of all, how do you keep progressing after what was once exceptional becomes the default? ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs