MARKETS

Markets - Branding & Design

A Design That Promises Succulence

Frutas Borja has trusted Little Buddha with the design of its new corporate identity ( Read more... )

CATEGORY: Branding & Design BRAND: Little Buddha

Markets - Branding & Design

Keeping skin (and nature) protected

Bondi Sands’ new launch brings Australian eco-conscious beauty to the global stage. ( Read more... )

CATEGORY: Branding & Design BRAND: Quadpack group

Markets - Branding & Design

Wami´s water with a mission launches in cans

WAMI is an Italian water brand with a twist, aiming to make a difference to millions of people who lack access to clean, accessible water. Its mission is to turn the ordinary act of drinking water into something extraordinary by providing 100 liters of water to people in need every time a product is purchased. ( Read more... )

CATEGORY: Branding & Design BRAND: Crown Cork

Markets - Branding & Design

Minimalist and sensory packaging for a century-old soap

When the stars align, an ideal client is added to the desired project and designing it is a real pleasure. This is what happened in this project for the collection of cosmetic and ecological soaps Essabó by Jabones Beltrán. A project full of details: packaging design, logo redesign, art direction, graphic design and exhibitor design. ( Read more... )

CATEGORY: Branding & Design BRAND: Ciclus

Markets - Branding & Design

Pujolasos launches “Woodle”, the first wooden cap with disposable plastic inner for recycling

“Woodle” is an innovation recently patented by Pujolasos (Sant Pere de Torelló, Barcelona), which responds to the unstoppable demand of the perfumery and cosmetics market: to offer a sustainable cap, free of glue and with a disposable plastic inner to be recycled. ( Read more... )

CATEGORY: Branding & Design BRAND: Pujolasos

Markets - Branding & Design

Eco-design, a booming tool

The optimisation and improvement of packaging tends, in a generalised way, towards the implementation of eco-design measures. Eco-design can be understood as a tool that allows companies not only to reduce the environmental impact derived from the packaging system or the reduction of raw materials involved in the manufacturing process, but also to save costs, comply with current legislation, differentiate themselves from the competition or improve their brand image, among others. Marta Garrido Many sectors are influenced by this trend of eco-design, incorporating measures to reduce or eliminate certain materials such as plastics, seeking more sustainable alternatives and new solutions, motivated by market demands and users who now opt for more eco-friendly products. During 2019, 3,653 eco-design measures developed by Ecoembes in collaboration with more than 2,100 companies were implemented, achieving savings of more than 25,200 tons of raw materials during the packaging design process (phase in which it is estimated that 80% of the environmental impact is produced)... READING MORE AT https://www.infopack.es/revista/271/#page/82 ( Read more... )

CATEGORY: Branding & Design BRAND: ECOEMBES

Markets - Branding & Design

“El Adivino”: An All-Encompassing Sensory Experience

Although the world of wine may be a traditional industry, the rapid and continuous changes which we are undergoing as a society forces wineries to be engaged in the constant development of new techniques, both in wine production and in the way it is displayed. ( Read more... )

CATEGORY: Branding & Design BRAND: Grantipo

Markets - Branding & Design

Distilled by the Sea, packed by Crown

Fishers Gin launches gifting tin that reflects the brand’s coastline personality and premium taste. ( Read more... )

CATEGORY: Branding & Design BRAND: Crown Cork

Markets - Branding & Design

Sweet temptation: Confectionery and Baked Goods Packaging

The confectionery and baked goods segment is an excellent example of the important impact packaging can have on consumer decisions at the point of sale (POS). ( Read more... )

CATEGORY: Branding & Design BRAND: interpack

Markets - Branding & Design

Altitude, “King of the Mountain” among AOVES

“King of the Mountain”. Thusly could we define the concept behind every facet of Altitude, a Super Premium Extra Virgin Olive Oil (AOVE). Once Rincón de la Subbética had already achieved recognition as the best ecological olive oil in the world, the next question that Almazaras de la Subbética had to face was: How can we beat that? ( Read more... )

CATEGORY: Branding & Design BRAND: Al Margen Comunicación