NEWS

Redefining packaging: touchpoint packaging at drupa 2024

News - Branding & Design

Redefining packaging: touchpoint packaging at drupa 2024


How can brands reach their full potential using package design and production? drupa will present innovative solutions from 28 May to 07 June 2024 in Düsseldorf. touchpoint packaging in Hall 3 will be a hot spot for topics regarding the future of packaging. ( Read more... )


CATEGORY: Branding & Design BRAND: drupa
MackMyra Whisky Private Cask: Elevating Exclusive Spirits with whatt.io Technology

News - Branding & Design

MackMyra Whisky Private Cask: Elevating Exclusive Spirits with whatt.io Technology


Shown below is a unique collaboration between MackMyra Whiskey and whatt.io, transforming the traditional whiskey experience into an interactive journey with the introduction of Private Cask Whiskey equipped with NFC tags and Digital Product Passports (DPP). ( Read more... )


CATEGORY: Branding & Design BRAND: whatt.io
CEFLEX launches assessment tool to accelerate sustainable design

News - Branding & Design

CEFLEX launches assessment tool to accelerate sustainable design


New ‘Design Check’ tool gives valuable guidance to designers, packaging technologists, customers and suppliers of flexible packaging – helping them collaborate and innovate throughout the design process. ( Read more... )


CATEGORY: Branding & Design BRAND: Ceflex
Luxury Packaging to get in touch with nature

News - Branding & Design

Luxury Packaging to get in touch with nature


In an increasingly digitalised world, packaging remains a powerful tool to convey a brand’s messages, identity and values with an enormous impact. Packaging doesn’t just contain and protect the product, it also acts like a form of visual expression and communication; through the design, colours, materials and graphic elements. ( Read more... )


CATEGORY: Branding & Design BRAND: Grupo Seripafer
Make a Mark Design Innovation Project Spotlights 20 Breathtaking New Projects

News - Branding & Design

Make a Mark Design Innovation Project Spotlights 20 Breathtaking New Projects


Following months of exploring new ideas, pushing creative boundaries and innovating with new materials, the trailblazing new packaging designs developed as part of the Make a Mark project were unveiled at Luxe Pack Monaco today. ( Read more... )


CATEGORY: Branding & Design BRAND: Avery Dennison
Special liquorice deserves special packaging

News - Branding & Design

Special liquorice deserves special packaging


The world deserves better liquorice". That's what Claus Hattesen, the owner of Konfektfabrikken in Denmark, thought. And on the island of Ærø, he reinvented this traditional confectionery without further ado ( Read more... )


CATEGORY: Branding & Design BRAND: Mitsubishi HiTec Paper Europe
U Chocolate, Amazonian purity and exuberance in every bite

News - Branding & Design

U Chocolate, Amazonian purity and exuberance in every bite


El Mejor Cacao del Mundo, a cocoa producing and distributing company from Pucallpa (Peru), approached the Riojan design agency TSMGO with the need to create a brand identity and a packaging in such a way that a taste of the natural environment in which it is grown: the Peruvian Amazon, as well as the values of sustainability, fair trade, and gastronomic attractiveness, reaches every home.   ( Read more... )


CATEGORY: Branding & Design BRAND: TSMGO
Connected packaging popularity expected to surge in 2023

News - Branding & Design

Connected packaging popularity expected to surge in 2023


81% used Connected Packaging as a brand in the last year vs 54% in 2022. 48% used connected packaging to help educate customers and shared product updates. Increased investment in digital marketing spend is planned by 88% in 2023 vs. 59% in 2022 ( Read more... )


CATEGORY: Branding & Design BRAND: Appetite Creative
Interview with Valeria Rais, CEO of Berlin Packaging Iberia

News - Branding & Design

Interview with Valeria Rais, CEO of Berlin Packaging Iberia


"We offer the most modern, appropriate packaging solutions, capable of satisfying any need" ( Read more... )


CATEGORY: Branding & Design BRAND: Berlin Packaging