NEWS

News - Branding & Design

Embellish, embolden, excite

When consumers can physically interact with a product’s packaging and feel its texture, weight, finish, and shape, it creates a deeper emotional response, a stronger sensory connection, and promotes long-lasting engagement. ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

News - Branding & Design

Labneh Nadec: A new era of taste and design

A new flavour experience awaits - Gentlebrand, a Sidel company, recently collaborated with Nadec, one of Saudi Arabia’s most respected dairy brands, to reposition its flavoured Labneh line for a new generation of consumers. ( Read more... )

CATEGORY: Branding & Design BRAND: Gentlebrand

News - Branding & Design

Three Real-World Sustainability Lessons

What you’re about to read isn’t about grand campaigns or flashy launches. These are real stories. ( Read more... )

CATEGORY: Branding & Design BRAND: Dufranc

News - Branding & Design

Branding or extinction: Darwinism applied to the world of wine

On a supermarket shelf, 200 labels compete in silence. In the consumer's mind, barely five survive. The rest do not exist. The winery that does not understand this is not in the wine business. ( Read more... )

CATEGORY: Branding & Design BRAND: TSMGO | The Show Must Go On

News - Branding & Design

The future of packaging: How innovation and looking ahead will define brand success

Tanguy Pellen discusses unlocking disruptive innovation by taking a step back, anticipating what is going to come next and embracing elevated thinking to meet the challenges. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

News - Branding & Design

Iconic ‘Share a Coke’ is Back for a New Generation

In 2011, Coca‑Cola Australia launched what became an iconic marketing campaign. Share a Coke made an impact on a global scale with a simple creative idea – turning Coca‑Cola bottles and cans into personalized keepsakes by swapping out the logo with popular first names – that encouraged fans to connect and make memories with friends and loved ones. ( Read more... )

CATEGORY: Branding & Design BRAND: Coca-Cola

News - Branding & Design

Hunter Luxury launches top-to-toe self-care solution for luxury brands with Numoo Bath and Body set

Luxury packaging artisan Hunter Luxury has demonstrated its remarkable innovation capability with the launch of its Numoo Bath and Body accessory set. ( Read more... )

CATEGORY: Branding & Design BRAND: Hunter Luxury

News - Branding & Design

Driving Packaging Innovation: The Future of Sustainable Design

Sustainability, innovation, and collaboration are reshaping the packaging industry. Industry consultant, Maria Vastag, looks at regulatory challenges, market demands, and consumer education in driving meaningful progress. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

News - Branding & Design

X-Rite, Pantone, and Sun Chemical Add Color Libraries to PantoneLIVE for Extruded Aluminum Aerosol Packaging

Sun Chemical, X-Rite Incorporated and Pantone LLC announce new Monobloc color libraries in the PantoneLIVE digital color ecosystem ( Read more... )

CATEGORY: Branding & Design BRAND: X-Rite Incorporated

News - Branding & Design

The future of nostalgia in packaging

So much of the packaging industry is focused on the future. But let’s not forget how powerful the past can be. Combining the benefits of both is part of the magic of packaging ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week