NEWS

News - Branding & Design

Iconic ‘Share a Coke’ is Back for a New Generation

In 2011, Coca‑Cola Australia launched what became an iconic marketing campaign. Share a Coke made an impact on a global scale with a simple creative idea – turning Coca‑Cola bottles and cans into personalized keepsakes by swapping out the logo with popular first names – that encouraged fans to connect and make memories with friends and loved ones. ( Read more... )

CATEGORY: Branding & Design BRAND: Coca-Cola

News - Branding & Design

Hunter Luxury launches top-to-toe self-care solution for luxury brands with Numoo Bath and Body set

Luxury packaging artisan Hunter Luxury has demonstrated its remarkable innovation capability with the launch of its Numoo Bath and Body accessory set. ( Read more... )

CATEGORY: Branding & Design BRAND: Hunter Luxury

News - Branding & Design

Driving Packaging Innovation: The Future of Sustainable Design

Sustainability, innovation, and collaboration are reshaping the packaging industry. Industry consultant, Maria Vastag, looks at regulatory challenges, market demands, and consumer education in driving meaningful progress. ( Read more... )

CATEGORY: Branding & Design BRAND: Easyfairs

News - Branding & Design

X-Rite, Pantone, and Sun Chemical Add Color Libraries to PantoneLIVE for Extruded Aluminum Aerosol Packaging

Sun Chemical, X-Rite Incorporated and Pantone LLC announce new Monobloc color libraries in the PantoneLIVE digital color ecosystem ( Read more... )

CATEGORY: Branding & Design BRAND: X-Rite Incorporated

News - Branding & Design

The future of nostalgia in packaging

So much of the packaging industry is focused on the future. But let’s not forget how powerful the past can be. Combining the benefits of both is part of the magic of packaging ( Read more... )

CATEGORY: Branding & Design BRAND: London Packaging Week

News - Branding & Design

High-quality presentation boxes show their wild side

In-depth materials knowledge, technical and manufacturing expertise, and a global footprint were key factors in the selection of luxury packaging specialist Pusterla 1880 to produce the presentation boxes for Wildmoor ( Read more... )

CATEGORY: Branding & Design BRAND: Pusterla Pollards

News - Branding & Design

Pastas Gallo renueva su pack más icónico de la mano de Wò Studio

( Read more... )

CATEGORY: Branding & Design BRAND: Wò Studio

News - Branding & Design

Redefining packaging: touchpoint packaging at drupa 2024

How can brands reach their full potential using package design and production? drupa will present innovative solutions from 28 May to 07 June 2024 in Düsseldorf. touchpoint packaging in Hall 3 will be a hot spot for topics regarding the future of packaging. ( Read more... )

CATEGORY: Branding & Design BRAND: drupa

News - Branding & Design

MackMyra Whisky Private Cask: Elevating Exclusive Spirits with whatt.io Technology

Shown below is a unique collaboration between MackMyra Whiskey and whatt.io, transforming the traditional whiskey experience into an interactive journey with the introduction of Private Cask Whiskey equipped with NFC tags and Digital Product Passports (DPP). ( Read more... )

CATEGORY: Branding & Design BRAND: whatt.io

News - Branding & Design

CEFLEX launches assessment tool to accelerate sustainable design

New ‘Design Check’ tool gives valuable guidance to designers, packaging technologists, customers and suppliers of flexible packaging – helping them collaborate and innovate throughout the design process. ( Read more... )

CATEGORY: Branding & Design BRAND: Ceflex