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“Metal packaging strengthens the feeling that the product within is worth protecting”

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“Metal packaging strengthens the feeling that the product within is worth protecting”


Interview with Didier Sourisseau, President, Crown Europe ( Read more... )


CATEGORY: Cover BRAND: Crown Europe
“The packaging is a key factor in the decision-making process at the point of sale”

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“The packaging is a key factor in the decision-making process at the point of sale”


Interview with Héctor Bermejo, sales and marketing director of Verdifresh ( Read more... )


CATEGORY: Cover BRAND: Verdifresh
“At Etygraf the difference has never been the price, but rather the attention, service and quality”

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“At Etygraf the difference has never been the price, but rather the attention, service and quality”


Interview with Fermín Baldoví, leader of the Etygraf Group ( Read more... )


CATEGORY: Cover BRAND: Etygraf
“Rianxeira’s easy-to-open packaging first allowed Spanish consumers to consume preserves without fuss”

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“Rianxeira’s easy-to-open packaging first allowed Spanish consumers to consume preserves without fuss”


Interview with Juan Carlos Cordeiro Rodríguez, Brand Director for Rianxeira and Escurís ( Read more... )


CATEGORY: Cover BRAND: Rianxeira
“Packaging Entails a Complex Synthesis of Marketing Practices”

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“Packaging Entails a Complex Synthesis of Marketing Practices”


Interview with Bertrand Massanes, Managing Partner at Little Buddha ( Read more... )


CATEGORY: Cover BRAND: Little Buddha
“A brand must seek the right combination of attributes that helps it achieve its goals”

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“A brand must seek the right combination of attributes that helps it achieve its goals”


Interview with Raquel Ruiz Espinosa, Director of Communications and Marketing at Hispanobodegas ( Read more... )


CATEGORY: Cover BRAND: Hispano Bodegas