TRENDS & DESIGN

“Attractive packaging, adapted to each target, gives reassurance to buyers”

Trends & design

“Attractive packaging, adapted to each target, gives reassurance to buyers”


Interview with Jordi Montserrat, Chief Marketing Officer at Murviedro   ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Bodegas Murviedro
“We design our packaging to give our product greater visibility and prominence”

Trends & design

“We design our packaging to give our product greater visibility and prominence”


Interview with Eulàlia Iguacel, head of packaging at Embutidos Monells ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Embutidos Monells
“The packaging is a key factor in the decision-making process at the point of sale”

Trends & design

“The packaging is a key factor in the decision-making process at the point of sale”


Interview with Héctor Bermejo, sales and marketing director of Verdifresh ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Verdifresh
´From the moment we start work on a product, we make sustainability our core concern´

Trends & design

´From the moment we start work on a product, we make sustainability our core concern´


Interview with Aida Teno, PR & Partnering Specialist at Freshly Cosmetics ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Freshly Cosmetics
“Rianxeira’s easy-to-open packaging first allowed Spanish consumers to consume preserves without fuss”

Trends & design

“Rianxeira’s easy-to-open packaging first allowed Spanish consumers to consume preserves without fuss”


Interview with Juan Carlos Cordeiro Rodríguez, Brand Director for Rianxeira and Escurís ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Rianxeira
“A brand must seek the right combination of attributes that helps it achieve its goals”

Trends & design

“A brand must seek the right combination of attributes that helps it achieve its goals”


Interview with Raquel Ruiz Espinosa, Director of Communications and Marketing at Hispanobodegas ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Hispano Bodegas
“Our duty as a company is to continue to stress sustainable behavior”

Trends & design

“Our duty as a company is to continue to stress sustainable behavior”


Interview with Antonio Machín, Head of Packaging of Laundry & Home Care of Henkel Ibérica ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Henkel
´Our remarkable and easy-to-spot labels perfectly reflect the wine they adorn´

Trends & design

´Our remarkable and easy-to-spot labels perfectly reflect the wine they adorn´


Interview with Elena Larrea, Marketing Director of Grupo Faustino ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Grupo Faustino
“At Bella Aurora we are highly attuned to the need for the responsible use natural resources.”

Trends & design

“At Bella Aurora we are highly attuned to the need for the responsible use natural resources.”


Interview with Ana Lasierra, Packaging Manager at Bella Aurora Labs ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Bella Aurora