TRENDS & DESIGN

“A Good Packaging Should Inspire Trust In The Treatment And The Medicine”

Trends & design

“A Good Packaging Should Inspire Trust In The Treatment And The Medicine”


Interviewing Lucía Morandeira, Almirall's Global Packaging & Design Specialist ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Almirall
“Ecodesign not only brings benefits in sustainability, but also contributes to the smooth running of our processes”

Trends & design

“Ecodesign not only brings benefits in sustainability, but also contributes to the smooth running of our processes”


Interview with Margarita Muñoz, director of Social Responsibility and the Environment at Mercadona ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Mercadona
“Attractive packaging, adapted to each target, gives reassurance to buyers”

Trends & design

“Attractive packaging, adapted to each target, gives reassurance to buyers”


Interview with Jordi Montserrat, Chief Marketing Officer at Murviedro   ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Bodegas Murviedro
“We design our packaging to give our product greater visibility and prominence”

Trends & design

“We design our packaging to give our product greater visibility and prominence”


Interview with Eulàlia Iguacel, head of packaging at Embutidos Monells ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Embutidos Monells
“The packaging is a key factor in the decision-making process at the point of sale”

Trends & design

“The packaging is a key factor in the decision-making process at the point of sale”


Interview with Héctor Bermejo, sales and marketing director of Verdifresh ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Verdifresh
´From the moment we start work on a product, we make sustainability our core concern´

Trends & design

´From the moment we start work on a product, we make sustainability our core concern´


Interview with Aida Teno, PR & Partnering Specialist at Freshly Cosmetics ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Freshly Cosmetics
“Rianxeira’s easy-to-open packaging first allowed Spanish consumers to consume preserves without fuss”

Trends & design

“Rianxeira’s easy-to-open packaging first allowed Spanish consumers to consume preserves without fuss”


Interview with Juan Carlos Cordeiro Rodríguez, Brand Director for Rianxeira and Escurís ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Rianxeira
“A brand must seek the right combination of attributes that helps it achieve its goals”

Trends & design

“A brand must seek the right combination of attributes that helps it achieve its goals”


Interview with Raquel Ruiz Espinosa, Director of Communications and Marketing at Hispanobodegas ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Hispano Bodegas
“Our duty as a company is to continue to stress sustainable behavior”

Trends & design

“Our duty as a company is to continue to stress sustainable behavior”


Interview with Antonio Machín, Head of Packaging of Laundry & Home Care of Henkel Ibérica ( Read more... )


CATEGORY: Interviews with consumer brands BRAND: Henkel