TRENDS & DESIGN

Well packaged is half sold

Trends & design

Well packaged is half sold


For powerful marketing that actively boosts sales and elevates consumer appeal, more and more manufacturers are developing packaging designs which interact with all senses of their targeted audience ( Read more... )


CATEGORY: strategies BRAND: SAPPI
Digital technology and sustainable solutions: That’s how you reach generation YZ

Trends & design

Digital technology and sustainable solutions: That’s how you reach generation YZ


As consumers and future employees, generations Y and Z are the target of marketing and recruiting initiatives by the packaging sector. But where and how do you reach out to this generation? ( Read more... )


CATEGORY: strategies BRAND: FachPack
Packaging of cleaning and personal hygiene products

Trends & design

Packaging of cleaning and personal hygiene products


The FMCG packaging industry has been greatly affected by the coronavirus pandemic (COVID-19), and new consumer habits have emerged, especially in cleaning and personal hygiene products. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Current trends in sustainable packaging for cosmetics and perfumes

Trends & design

Current trends in sustainable packaging for cosmetics and perfumes


Sustainability is here to stay. It is a reality that is already part of the conversations and messages that impact us every day. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Europe and the caps anchored to the bottles

Trends & design

Europe and the caps anchored to the bottles


As of July 2024, in Europe, caps will have to be attached to PET bottles and other containers up to 3 liters. ( Read more... )


CATEGORY: strategies BRAND: Dosystem
How to monitor the quality of fresh products

Trends & design

How to monitor the quality of fresh products


In Spain, the agrifood industry plays a key role in the economy, occupying a significant place in the industrial sector. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Concerted effort to ensure safe arrival of coronavirus vaccine

Trends & design

Concerted effort to ensure safe arrival of coronavirus vaccine


The mRNA COVID-19 vaccines that have now been developed call for sophisticated packaging concepts to ensure their effectiveness even when being shipped worldwide. ( Read more... )


CATEGORY: strategies BRAND: FachPack
R&D responses to COVID-19

Trends & design

R&D responses to COVID-19


Very few phenomena throughout human history have marked our society and culture as infectious diseases outbreaks did it. Pandemic outbreaks have decimated societies, causing war-like outcomes, wiping out entire populations, but also, paradoxically, clearing the way for innovations and advances in science, economics, and politics. ( Read more... )


CATEGORY: strategies BRAND: ITENE
Packaging management, the discipline that provides a comprehensive response to the needs of industry

Trends & design

Packaging management, the discipline that provides a comprehensive response to the needs of industry


The packaging value chain faces important future challenges that require a comprehensive and multidisciplinary approach in areas related to marketing, technological innovation and sustainability ( Read more... )


CATEGORY: strategies BRAND: ITENE
Gain A New Customer Experience With Real-Time Customized Packaging

Trends & design

Gain A New Customer Experience With Real-Time Customized Packaging


Now you can print real-time events, like a daily horoscope on your birthday cake box or an invitation for the music event on a takeaway coffee cup. ( Read more... )


CATEGORY: strategies BRAND: Azonprinter