TRENDS & DESIGN

Trends & design

“Packaging, the First Impression on Your Consumer”

Packaging should be like the cover of a book: informative, suggestive and enticing. It creates the first impression that the consumer perceives when deciding whether to buy a product at the point of sale. Although the actual product is on the inside, the design of external packaging can completely determine its sales performance, as it distills and shapes marketing strategy and therefore the image and branding of the brand. ( Read more... )

CATEGORY: strategies BRAND: Mediactiu

Trends & design

Packaging: interface to the digital world

In addition to the opportunities for digital communications in e-commerce, businesses are making increasing use of digital technologies in shop-based retail. Packaging is an essential interface. ( Read more... )

CATEGORY: strategies BRAND: FachPack

Trends & design

Packaging in an e-commerce world

“Digital pre-print opens a new era for brand protection and brand activation in e-commerce. Smart, digitally printed corrugated cardboard packaging solutions inform, entertain and network the shopper. They warn of product counterfeiting and guarantee transparency in shipment and traceability. All this is now possible not only for short, but also for medium and long print runs. Hence, there is almost a paradox: that of individualised mass production.” ( Read more... )

CATEGORY: strategies BRAND: drupa

Trends & design

Why the packaging sector will be attractive for M&A in 2020

Between 2014 and 2019 there have been 52 acquisitions of Spanish packaging companies, a clear sign that the sector is going through a consolidation process in a trend that will continue in the following months. ( Read more... )

CATEGORY: strategies BRAND: Livingstone

Trends & design

E-commerce and Amazon FFP

E-commerce has gone from being a future trend to a reality that keeps growing. In Spain, e-commerce turnover has had an inter-annual growth of 28.6% in the second quarter of 2019, reaching 11,999 million euros, according to the latest data from the National Commission for Markets and Competition (CNMC), which represents a revolution in the world of packaging, which seeks to adapt to the new demands of this distribution channel. ( Read more... )

CATEGORY: strategies BRAND: ITENE

Trends & design

Packaging for all the senses

Marketing experts have long made use of insights from psychologists to draw conclusions about consumer purchasing habits. As the first point of contact between customer and product, packaging has a crucial part to play. ( Read more... )

CATEGORY: strategies

Trends & design

New Infopack Issue available

You can check our latest online number. Do not miss it! ( Read more... )

CATEGORY: strategies BRAND: Infopack Magazine

Trends & design

New Infopack Issue available

You can check our latest online number. Do not miss it! ( Read more... )

CATEGORY: strategies BRAND: Infopack Magazine

Trends & design

Trends in cosmetic packaging, by Mixer & Pack

Mixer & Pack understands that the design and development of packaging in perfumery and cosmetics plays a vital role when it comes to effective communication between the brand and its end consumer. ( Read more... )

CATEGORY: strategies BRAND: Mixer & Pack

Trends & design

Trade marketing support for retail strategy

Today, marketing and market research are fundamental for assessing market opportunities offered by the business environment. Based on the information gathered from the market, strategies and plans are drawn up. Among the outcomes of this process is the distribution policy that the product or service will follow until it reaches the final customer, encompassing both physical and online venues and thus establishing trade marketing strategy. ( Read more... )

CATEGORY: strategies