TRENDS & DESIGN

Trends & design

New Infopack Issue available

You can check our latest online number. Do not miss it! ( Read more... )

CATEGORY: strategies BRAND: Infopack Magazine

Trends & design

Trends in cosmetic packaging, by Mixer & Pack

Mixer & Pack understands that the design and development of packaging in perfumery and cosmetics plays a vital role when it comes to effective communication between the brand and its end consumer. ( Read more... )

CATEGORY: strategies BRAND: Mixer & Pack

Trends & design

Trade marketing support for retail strategy

Today, marketing and market research are fundamental for assessing market opportunities offered by the business environment. Based on the information gathered from the market, strategies and plans are drawn up. Among the outcomes of this process is the distribution policy that the product or service will follow until it reaches the final customer, encompassing both physical and online venues and thus establishing trade marketing strategy. ( Read more... )

CATEGORY: strategies

Trends & design

A new edition of the Infopack Magazine is available

You can check our latest online number. Do not miss it! ( Read more... )

CATEGORY: strategies BRAND: Infopack Magazine

Trends & design

A new edition of the Infopack Magazine is available

You can check our latest online number. Do not miss it! ( Read more... )

CATEGORY: strategies BRAND: Infopack Magazine

Trends & design

The EVOO Decision: The Case of Quaryat Dillar

When any given consumer, who could be any one of us, faces a store shelf in a supermarket, they receive a barrage of visual stimuli, colors and forms without apparent limit, with messages overflowing with creativity, creating an experience that can sometimes seem kaleidoscopic. This can also happen in specialized retailers. ( Read more... )

CATEGORY: strategies BRAND: Squembri

Trends & design

“Packaging plays a vital role in identifying and bringing to market new, more sustainable solutions”

Interview with José Navarro and Michael Stephan, designers and partners at PackCo Brand & Packaging. ( Read more... )

CATEGORY: strategies BRAND: PackCo · Brand & Packaging

Trends & design

Packaging: the four keys to proper quality control

In the cosmetics and pharmaceutical industry, when we release a batch for sale on the market, we must ensure that it meets all our requirements. At that point we can say that the product is in compliance. But how can we be sure that it does indeed comply? ( Read more... )

CATEGORY: strategies BRAND: Lipotec

Trends & design

Cosmetic packaging: The eco-friendly trend prevails

The cosmetics market has been in continuous change and growth since the end of the 19th century and the beginning of the 20th century, as can be seen from the wide range of products available to consumers. ( Read more... )

CATEGORY: strategies BRAND: ITENE

Trends & design

Omnichannel marketing is not optional for retailers

Until a few years ago, whenever consumers wanted to buy a product, they went directly to the nearest store, and with the support of a clerk, they examined the different options and purchased the one that was most convincing in situ. ( Read more... )

CATEGORY: strategies