Trends & design

Are we going to leave our customers without their teddy bear?

Monday morning, at any company in our country. The marketing department meets and someone says: "What can we do to make the client feel more attracted to our product? Haven't we already done that? Didn't we go over this last week?..." ( Read more... )

CATEGORY: strategies BRAND: Idei Consultores

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Trends & design

The new retail: customise and multiply the value of your products

How did a brand that started making music devices come to offer customisation solutions in a store environment? We spoke with Marc Codesal, Business Development Manager of the UV digital printing division of Roland DG Iberia S.L., about the experience of the Japanese brand in the retail environment and how customisation can increase the perception and value that the final customer has of a product. ( Read more... )

CATEGORY: strategies BRAND: Graphispag

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Trends & design

The ´figital´ experience: the physical and digital worlds, fused into one

In the midst of this digital era, it is not strange to acquire all kinds of products over the internet. However, a portion of users misses personal interaction, so, even if they examine the products online, they wish to close the purchase in their habitual retail outlet. ( Read more... )

CATEGORY: strategies

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Trends & design

How to connect with the new generations of consumers

(Or how to make packaging attractive for generations X, Y and Z) ( Read more... )

CATEGORY: strategies BRAND: Aktiva Disseny

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Trends & design

The importance of the retail marketing strategy in sales

A sale does not only consist in the purchase of a product. It is something more. Behind this act, there is a strategy that involves many factors, from a propitious physical space to brand faithfulness and recognition. While it may be true that the client can only see a part of the action, the reality is that behind all this there is a process called retail marketing. ( Read more... )

CATEGORY: strategies

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Trends & design

Which closure is the most adequate to our product?

Closure systems are the final component of the packing process, and there is no doubt caps and lids represent one of the most important parts to ensure product’s integrity. In other words, a key component in order to achieve reaching the final consumer keeping products’ original quality conditions. ( Read more... )

CATEGORY: strategies BRAND: ITENE

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Trends & design

Keep it simple, stupid

Technology, digital, fast fashion, low cost, e-commerce, 4.0 industry, full service, on time, in full, quality, resilience, lean management… these words hammer on the mind of all business people as if the whistle blew to mark the start of a race, and it often involves acrobatics as well. ( Read more... )

CATEGORY: strategies BRAND: Latuc

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Trends & design

Packaging: added value in marketing strategies

“The first impression is what counts”. The same thing happens with products as with people. And that is because packaging (the term we use to refer to containers, wrapping, packages and labels) is a definitive factor in the sale of a product. ( Read more... )

CATEGORY: strategies

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Trends & design

Excellent conditions for successful Easter business

Confectionery manufacturers with a seasonal assortment such those offered Easter or Christmas are dependent on a packaging machine that can pack large quantities of different products reliably and in a variety of ways. ( Read more... )

CATEGORY: strategies BRAND: Theegarten-Pactec

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Trends & design

Amazon´s influence on the e-commerce market

Today, Internet shopping is growing year by year. This is hardly new to anyone. But, according to eMarketer, in February 2018, not only is the percentage of sales through the e-commerce channel higher than the total global trade each year (about 10.2% of the total in 2017), but in the coming years the rate of growth in this channel will increase at a faster rate than the usual physical trade. ( Read more... )

CATEGORY: strategies BRAND: ITENE

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